Ten years ago, I packed up my life and moved to Philadelphia, a city where I didn’t know a single person and had no clear idea what I was going to do for work. All I had was a stubborn belief that I could build something meaningful.

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A decade later, I’ve worked with some of Philadelphia’s most respected media outlets, earned industry awards, and built a name that people recognize in the local media and communications space. It wasn’t always easy, but every step along the way shaped the foundation for what comes next.

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I didn’t set out to become an entrepreneur. Life just had other plans. What started out of necessity turned into opportunity  and now, after nearly two years of consulting on my own, I have no choice but to make it official. Alfaro Media Consulting is the next chapter.

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This agency carries my family’s name because it carries my reputation, my passion, and my promise. I’m proud to have trusted partners by my side and a growing team ready to help more clients tell their stories, strengthen their brands, and make their mark. I’m not perfect and that’s part of what makes this journey real.

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As Jim Friedlich of The Lenfest Institute once told The Philadelphia Inquirer when asked about me, he said I’m “determined, scrappy,” and good at “reinvention.”

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If you’re looking for a team that will bring creativity, grit, and heart to the table, you’re in the right place. We’re just getting started  and we can’t wait to help you do the same.